Risk Communications is a skill that can enable you to communicate like a great leader during difficult situations - and to make sure that what you say is remembered.
During high-stress, high-concern, controversial or low-trust situations, normal ways of communicating change. Attention spans shrink and ‘mental static’ severely limits the ability to listen. This title summarises some of the science behind risk communications, chronicles the four main theories of risk communications and gives you practical advice that will help turn you into a great communicator, both at work and at home - no matter how stressful the situation!
Author(s): Dr. Andrew Roberts is a scientific communications specialist who has spent most of his career in strategic communications. As an exponent of risk communications for 10 years, Andrew has deployed controversial communications most extensively in agricultural biotechnology, seed, and crop protection chemicals industries, working closely with the plant science industry.